The brokerage that runs the building after the keys change hands.
Founded in 2012 by Muhammad Adnan after a decade in Dubai brokerage. Today: 500+ closed sales, 2,000+ units under management, the deepest International City book in the city.
Why we exist
Most Dubai brokerages chase the next transaction. The post-sale relationship doesn't generate commission, so it gets neglected — buyers struggle with handover, sellers wait months for buyer leads, landlords get a property manager who treats them as a side hustle.
We took the inverse position: build a property management book deep enough that we know what every building is actually like to live in, lease in, manage in. Then sell into that knowledge. Today our 2,000-unit management book in International City and central Dubai means when we recommend a unit, it's because we've watched comparable units perform — not because we're working off a marketing brochure.
Our principles
- Honest pricing. Real comparables, not asking-price guesses. If your asking is wrong, we'll tell you and walk if you don't adjust.
- Published fees. Sales 2%. Management 5/7/10/18%. No bait-and-switch, no surprise charges in your statement.
- Direct access. Adnan answers his own phone. So does every senior agent. No call centre.
- Long-term thinking. Every transaction is the start of a relationship. Most of our 500 buyers have come back for a second deal, a rental, or management.
- Cultural fluency. 12 languages spoken across the team. Most agents are second-or-third generation Dubai residents — they know the neighbourhoods, schools, and unwritten rules.
What's next
Through 2026 we're building toward 5,000 units under management, opening a Sharjah satellite for cross-border owners, and launching our internal command-centre platform that will let owners track everything in one place. The website you're on is the first piece of that — a public-facing version of how we work.
Come visit the office.
Office Shop 19, Building Q09, International City. Walk-ins Mon–Sat 10am–8pm, Friday 2pm–8pm. We have good coffee.